An under utalized Internet Marketing stratagy is the Newsgroup Campaign. I used this very successfuly at Emusic.com as well as Aardwolf Marketing & Wine.com.

First you have to research all available newsgroups and make a list of all newsgroups that are pertainent to the subject that you are marketing.

Next you read the rules of that group if available and/or 'lurk' there long enough to see if posting advertisments are permitted. If they are not, you can still post your ads by reading other people's posts and replying to them with your own posts. If your information is on topic to the conversation and adds to the flavor of the thread, it is almost always allowed.

Set it up to be allerted if someone responds to your post. You will be much more tolerated if you respond, as opossed to making it obvous that you have no interest in their newsgroup and are mearly there for your own gain.
This will also make you aware if there is something about your posts that anger the folks there, allowing you to 'tweak' your style.

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